Just launched at the Saatchi Gallery London…… an interesting example of how a company can make you look afresh at what it does, underlining the fine skills that go into products that may be luxurious but are, above all, superb pieces of engineering.
Inside Rolls-Royce provides a unique opportunity to experience the essence of the pinnacle automotive brand in an interactive exhibition. You are invited to see some of the exquisite materials, the unrivalled technology and supreme craftsmanship that go into making ‘the best cars in the world’.
Inside Rolls-Royce launches at the Saatchi Gallery, and then goes on tour around major cities worldwide throughout 2015. Combining the latest technologies and design, Inside Rolls-Royce delivers an engaging and interactive experience. Exhibits use iBeacon innovations bringing to life iconic objects on visitors’ smartphones and tablets.
Now I know it’s an exhibition about some of the world’s most expensive cars which creates a voyeuristic fascination of ‘how the other half lives’ but let’s think beyond that.
What I find interesting is the creative use of modern technology and simple displays to present engineering in a way which makes it tangible and intriguing to a broad public.
I think there are lessons there of value to the engineering industries that are so desperate to raise their public profile and attract the next generation of engineers.
engenius-i 